Persistent Presence
Create a persistent presence on your consumers’ desktops and mobile devices by being their buddy, literally. This presence on your consumers’ IM buddy lists is a convenient access point for users as well as a powerful tool for building relationships, staying top-of-mind, and enhancing brand loyalty.
One-to-One
Go beyond one-to-many monologues and connect with your consumers in one-to-one dialogues. Benefit from truly engaging with consumers by providing interactive, relevant, and unique applications in a zero-distraction environment.
Channel Preference
IM has become deeply entrenched in everyday life with many people sending more IMs than emails. Use an IM touchpoint to capitalize on this behavior and enhance the options for engaging with your brand whenever and however consumers prefer.
Immediacy
Take advantage of the instant in instant messaging. Deliver messages that are perfectly targeted by time and recipient. Know exactly who is interacting with your application at any moment. Give consumers the quickest and most convenient touchpoint with your brand.
Differentiation
It is more important, and more difficult, than ever to stand out in the midst of the continually increasing number of brands vying for share-of-mind. Cut through the online ad clutter and capture attention by using a branded IM application to get invited into your consumers’ lives and combine your message with content and utility.