Moviefone has a lot of great content and services that can now be accessed wherever and whenever their consumers prefer. We built an application that extended Moviefone’s distributed touchpoints by adding AIM as a new way for consumers to quickly and conveniently find local showtimes, receive new movie alerts, buy tickets, and view movie information (i.e. synopses, photos, and cast/crew lists). This is the first-ever application to utilize instant messaging commerce by enabling users to purchase a ticket through IM.